Initiative for Community Growth + Development

Fall 2022 - Ongoing

Identity
Layout

Web Design

Project

I work collaboratively with the Initiative’s directors to create a visual identity within North Carolina State University’s system that translates across a number of deliverables: reports, slide decks, galleries, etc.

The Initiative

The Initiative educates students and professionals in the art, science, and application of building resilient communities, placemaking and sustainable land use. They accomplish this through practicum-based academics, sponsored research, and real-world application.

Area of Focus (Fall 2022- Ongoing): Packaging the Initiative’s deliverables into a cohesive, recognizable brand.

The Initiative’s directors and I collaboratively designed an identity to better socialize the work that they do and create a flexible framework for the deliverables they produce.

Deliverables:

︎︎︎ Branding & Visual System
︎︎︎ Booklet Report Template
︎︎︎Single Page Narrative Report Templates
︎︎︎Flyer Templates
︎︎︎ Website Design and Implementation

Community Catalysts 

Informative, smart, and catalytic are some of the grounding adjectives that guides the identity. One important, recurring element is the halftone treatment shown in the images on the right. It is used as illustration and ornament throughout the brand’s deliverables.

Publishing the Initiative’s sponsored research

I work with multidisciplinary teams of students and professors strategizing opportunities to publish their work with visual sophistication and memorable storytelling. This typically looks like a printed graphic report.

Website development and maintenance

I designed the Initiative’s website in Wordpress after a period of sketching and iterating in Figma. 

final home screen

hi-fi wireframes in figma