I Need To Start A Garden 

Fall 2020


︎︎︎ Visual System
︎︎︎ Illustration


Project

Heynderickx’s debut, I Need to Start Garden, is a moody, rock-folk album. Each track candidly illustrates the disparate emotions that occur when a person experiences a loss. There are several somber, brash, and intimate tracks with moments of lyrical levity. This re-design is intended to create a visual system that better captures these complexities with delicate illustration and hand-lettering, and collaged bits capturing the lush, hopeful environment she imagines.














Research

The mind-map to the left records some early ideation.Gardens are often a metaphor for fresh starts - an intentional re-birth to begin to practice patience, care, and building community.







Visual Language

The album cover was built using several collaged elements: ferns, flower petals, illustration, and pieces of my sketchbook.To the
right are some of those pieces.
















Final album illustration.







Packging

The muddier, swamp green background paired with organic, crawling lines and hand-lettering complete the front and back of the album cover.











The album’s visual system expanded across a poster, and spotify banners (mobile and computer screens). To the right an is the accompanying 18’’ x 24’’ poster for Henderickx’s NPR’s Tiny Desk concert.